Google Indonesia Vacancy : Trends Manager YouTube Short

Google Indonesia Vacancy : Trends Manager YouTube Short

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
5 years of experience in a creative/editorial role for a brand or platform telling stories related to web content, pop culture, music, or news.
Preferred qualifications:

Experience working in breaking news environments or social media companies, with a remit to track and identify memes, songs, and trends.
Experience public speaking in a professional capacity.
Ability to effectively operate in a fast-paced environment and work on multiple projects simultaneously in a dynamic and constantly evolving context.
Ability to build collaborative partnerships cross-functionally, such as across marketing, communications, and engineering.
Proficient written and verbal communication skills.

About the Job 
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

As a YouTube Shorts Trends Manager, you will have the opportunity to shape and improve the understanding of YouTube, viral internet culture, trending music, memes, and short-form video content. In this role, you will use data to track trends, and connect YouTube stories and content to people. This includes community-focused initiatives, as well as other projects built around popular content across entertainment, news, music, sports, and more.

You will manage efforts around popular trends, channels, and videos, and develop programming strategies with a focus on short-form video and hashtags, helping support YouTube Shorts. You will leverage data and research to create positive, engaging user experiences on a daily basis, and work with cross-functional teams to help users and creators better understand what's happening on YouTube. You will be immersed in the YouTube community and daily social media conversation.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities
Manage a global programming coordination effort, reviewing and organizing popular videos and trends each day while taking into account policies and considerations.
Be an expert on the latest memes, hit songs, and content trends, tracking breakout hashtags and creators on a daily basis.
Leverage data to analyze the audience, grow program strategies, and support marketing and communication initiatives with culture and trends research. Translate video data into cultural insights for internal marketing, public relations, and partnership teams.
Represent YouTube occasionally as a spokesperson or by delivering presentations about local trends to internal and external audiences.
Assess and make decisions about the appropriateness of different content for various audiences and provide an expert view on cultural sensitivities.

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