Life at Grab
At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.
Get to know the Team
The Grab content team sits at the centre of Grab's storytelling. The team will work with the various business functions to develop and tell a consistent narrative of the business. The team is made up of strong writers and multimedia creators who understand business and technology and is able to translate it into effective content that reaches the right audience.
Get to know the Role
Like every growing company, Grab is going through a process of showing stakeholders, investors, and users alike, what it does. This is a unique opportunity to shape the story of a high‐growth start-up operating in a dynamic industry, and you will educate global audiences on a multi-faceted product operating effectively in Southeast Asia.
The Day-to-Day Activities
Contribute to content creation, in line with Grab's storytelling direction
Grow the Grab body of content assets
Strategise and stitch together the many facets of Grab's business into one narrative
Make data-informed decisions about content strategy and distribution
Uncover stories about Grab's people and operations, and come up with story packages to introduce these to the audience
Pitch story concepts and story campaigns about industry trends
Monitor and watch news trends and connect content ideas with what's happening
The Must-Haves
Strong writing
Background in journalism
Ability to understand and dissect business reports
Strong understanding of technology and industry trends
Content creation across various mediums
SEO listening and planning
Strong news sense and trend spotting
Social media distribution and marketing
Audience development
Wide consumption and familiarity with different media platforms
Digital analytics reporting, including GA proficiency
Our Commitment
We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.
About Grab
Grab is the leading superapp platform in Southeast Asia, providing everyday services that matter to consumers. Today, the Grab app has been downloaded onto millions of mobile devices, giving users access to over 9 million drivers, merchants, and agents. Grab offers a wide range of on-demand services in the region, including mobility, food, package and grocery delivery services, mobile payments, and financial services across 428 cities in eight countries.
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