Hiring company : YouTube UK
Based company : United Kingdom
Position : Music Intelligence Manager, YouTube Short
Posted : 2022
Deadline : on going
Salary : Unknown
Employment Type : Fulltime Contract
Address of company : United Kingdom
About this Job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
With a focus on short-form video viewing and creation, you'll manage daily efforts around trending music identification/tracking and contributing to cross-functionally relevant music programming strategies, supporting YouTube's Shorts feature. In daily collaboration with marketing, partnerships, and more, you'll help spark and accelerate participation in short-form trends based around music at scale. You'll leverage data tools and your own analysis to research the songs and tracks that are shaping the culture of the moment, enhancing YouTube's product experiences and helping others better understand what's happening in the world of music trends on YouTube, internally and externally. You'll also be across the next generation of musical talent, helping YouTube identify and support emerging artists breaking through with our users. The role will require you to be immersed in the YouTube community, daily social media conversations, and the broader music industry in your regions
Preferred Qualification
- Rich musical knowledge, with professional experience exploring emerging trends
- Strong A&R (Audience and Repertoire) experience, hooked into current trends and cultural landscapes
- Experience working with both external and internal partners on co-promotion or cross-promotion strategies and campaigns
- Ability to effectively operate in a fast-paced environment and work on multiple projects simultaneously in a dynamic and constantly-changing context.
- Ability to build collaborative partnerships cross-functionally, such as across marketing, communications, and engineering
- Passion for the web video and YouTube ecosystem, short-form content, and memes
Qualification
- Bachelor's degree or equivalent practical experience.
- Ability to speak and write in English fluently
- Experience in a programming or editorial role for a mobile or online digital music business.
Responsibilities
- Identify, research, and track breakout audio in YouTube's Shorts ecosystem on a daily basis. Be an expert on the latest memes, hit songs, and emerging genres in either the UK, France Germany or the Middle East
- Perform in-depth, data-based analysis to understand the specific ways viewers and short-form creators are interacting with specific songs and artists.
- Leverage findings to inform content programming strategies and support cross-functional teams who engage directly with creators, artists, and labels.
- Work with music partnerships/marketing to provide intel directly to artists and labels that can inform their strategies and collaborations with us.
- Provide insights for selection of potential artists for the AOTR program (Artists on the Rise)
- Resource and detail info : Click here
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